This project began as an exploration of how softness can still feel intentional and structured. Rather than using pastel tones as decoration, the goal was to test how muted colors, negative space, and minimal compositions could work together to create clarity instead of noise. The moodboard focus on balance — pairing gentle color palettes with clean layouts and restrained typography. Each composition was built to feel calm, but never passive, allowing subtle contrasts and spacing to guide the eye. This collection is less about following trends and more about setting a visual atmosphere: quiet, thoughtful, and deliberately composed.

This personal project delves into the realm of minimal mobile interfaces that evoke a sense of tranquility and intention. By utilizing gentle pastel hues, streamlined layouts, and understated gradients, I aimed to craft an experience that feels visually serene. Each element and screen was meticulously designed to harmonize simplicity with functionality, illustrating how intentional design can direct attention and improve clarity.

This project explores minimal, editorial design inspired by Glossier.
It combines soft pastel tones, clean typography, and structured layouts to create a calm, intentional visual identity.
Each composition was designed to feel cohesive and thoughtfully balanced, demonstrating clarity and personality in branding.